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chevron-downFinancial Discovery
Find new customers interested in financial services.
Recent global challenges have rapidly accelerated the transformation of traditional shopping behaviour. Rather than ‘going shopping’, as people once did, people are ‘always shopping’ online – including for financial services.
Now, instead of relying on intent-based marketing, where businesses market to customers actively searching for specific products, innovative financial services providers are leveraging the growing opportunity in Financial Discovery to drive demand for credit cards, personal loans, mortgages, insurance, current accounts and more.
You can make it easier for your most relevant financial services products to find the right customers at the right time. Financial Discovery presents a big opportunity for the businesses that are willing to move first.
Make the shift to Financial Discovery with our tools and webinars.
72%
increase in Fintech adoption during the early stages of the pandemic1
Promote your most relevant financial products.
Dynamic ads
Dynamic ads automatically show the right financial services products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your catalogue and set up your campaign once, and dynamic ads will continue working for you for as long as you want – finding the correct people for each product, and always using up-to-date pricing and availability.
Find new customers for financial services.
Dynamic ads for broad audiences
Find the best customers for your business by empowering machine learning to reach the broadest possible audience. With dynamic ads for broad audiences, your ads will be shown to the people who expressed interest in your financial products, or products like yours, even if they haven’t visited your website or app yet. People in this audience will automatically see products from your product catalogue that are most likely to be relevant to them.
29%
of UK credit card purchasers surveyed discovered a credit card they opened using Meta technologies.2
42%
of UK auto insurance purchasers surveyed had a purchase journey of less than 6 days.3
Case studies
IDI Insurance
The Israeli insurance company more than doubled its number of car insurance quotes with a multi-phase ad campaign designed to move customers from awareness to purchase.
iProperty Malaysia
The property listing website discovered they could reach new customers more cost-efficiently and deliver better leads with dynamic ads for broad audiences.
Meta Business Partners
Partners can help
Expert Meta-vetted partners can help you with dynamic ads, from producing dynamic creative based on real time data, implementing the Meta Pixel or catalogue and measuring and optimising your campaigns.
