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Branded content
Engage users and generate revenue with branded content on Facebook.
Branded content is another way to leverage your expertise in creating content for social feeds and mobile environments, and earn credibility with an audience.
Make content people love
Branded content is an effective way for advertisers to build their brands.
Generate revenue through partnerships
Branded content can use most post formats, and if promoted can use most objectives.
Measure performance
View insights about reach and engagement with branded content posts.
What is Brand Collabs Manager?
Brand Collabs Manager is a newer tool that makes it easier to get discovered for paid partnerships and unlock the earning potential of your Facebook presence.
Connect with brands looking to promote their products and services through the relationship that you have with your followers, and then collaborate on campaigns that can increase your engagement.
What is branded content?
Branded content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.
Publishing branded content
Publishers must tag their partners in branded content posts, which can be either organic or ads. Both parties will get insights about reach and engagement with these posts.
View branded content insights in Business Manager
Business partners can view insights for branded content that they've been tagged in, including feed, Instagram video, Stories, Reels and Live. Find out how to view branded content insights in Business Manager and Instagram app.
Add a branded content tag
Our Branded Content Policies require creators and publishers to tag sponsoring Pages in their branded content posts when there's an exchange of value between the creator or publisher and the sponsoring brand's Page, also known as the business partner.
Help Centre
Add a branded content tag
