How Facebook decides which shops and products to suggest to you
You may see shop and product suggestions based on your Facebook activity and interests.
You may also see suggestions from Facebook-curated collections selected by our team of editors.
In order to show you products and brands that you may be interested in when browsing shops on Facebook or shops on Instagram, we use machine learning models and other algorithmic ranking tools.
For example, we may use machine learning models to identify product trends that are popular across all of Instagram and Facebook and those may affect the recommendations you see.
