How do I see insights about my Page's stories?
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Classic Pages on Facebook are updating to the new Pages experience. You'll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
You can see stats on how your recent Page stories are performing once you've turned on Stories Insights. To turn on Stories Insights, you must be a Page admin.
Photos and videos will only be visible in your Page's story for 24 hours, but will remain visible in Insights for 28 days.
To see your Stories Insights:
- From your Feed, click
Pages in the left menu.
- Go to your Page, and click Insights in the left menu.
- Click Stories on the left. If it's your first time, click Turn On.
From here, you can see metrics for your recent Page stories.
Stories metrics
Overview
In this section, you can click a category (e.g. unique opens) to see a summary and chart view for the past 28 days. Metrics include:
| Metric | Definition |
|---|---|
| Unique opens | The number of unique people who viewed one or more active stories in the past 28 days. This number updates daily. |
| Engagements | The total number of replies, interactions and reactions to your stories in the past 28 days. This number includes reactions, sticker interactions, swipe-ups, profile taps, replies and shares. |
| Stories published | The total number of stories published by all admins in the past 28 days, excluding active stories. |
Audience demographics
Stories published
Learn more about how to share to your Page's story.
