What happens after connecting your Facebook Page and Instagram account

Classic Pages on Facebook are updating to the new Pages experience. You'll still have access to many of the same features to manage your professional presence, build your brand or business, grow your audience and connect with followers. Your content, insights, ads, Likes and followers will automatically transfer when your Page updates.
You must have Facebook access to a new Page to connect or disconnect your Facebook Page and Instagram account.
  • You can choose to allow people with Facebook and task access to read and respond to Instagram comments and Direct messages from the Facebook Page Inbox. Learn how to manage your shared inbox.
  • People with Facebook and task access to the Page can create Instagram ads from Facebook and manage comments on those ads.
  • Anyone logged in to the connected Instagram account can share Instagram posts to your Page.
  • People with Facebook or task access to a Page can view and manage customers' Instagram contact information in the contacts tab on Facebook.
What happens when you connect your Facebook Page and Instagram Business account
If you connected your Facebook Page to an Instagram Business account:
  • People with Facebook access with full control can share Facebook Page posts to Instagram.
  • People with Facebook access can add to your Page's story from Instagram.
  • People with Facebook or task access with advertising permissions can promote posts and create Instagram ads using Instagram Promote.
  • People with Facebook access and anyone logged in to the connected Instagram account can add a button to Instagram for booking appointments on Facebook.
  • If the Page is enrolled with Facebook's Charitable Giving Tools, anyone with access to the Page can let people add donation stickers to Instagram Stories.
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