Choose to see less of certain ad topics while on Facebook

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If you're in the European region, your ad choices are different. Learn more about your ad choices.

We want the ads you see while on Facebook to be personalised and relevant for you. To help influence your ad experience, you can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics. Please note that the social issues, elections or politics topic preference is not available in every country.
Adjust your ad topic preferences:
  1. Click on your profile picture in the top right, then click Settings and privacy.
  2. Click Settings.
  3. Click Accounts Centre, then click Ad preferences.
  4. Click Ad topics.
  5. To see less of an ad topic, search the topic that you want to see fewer of and then select Show fewer ads about this topic.
Note: Not everyone will be able to access this setting in Accounts Centre at this time. If these steps don't work for you, try this:
  1. Click your profile picture in the top right of Facebook.
  2. Select Settings and privacy, then click Settings.
  3. Click Ads in the left menu.
  4. Click Ad topics.
  5. To see less of an ad topic, search the topic that you want to see less of and then select See less.
On the Ad topics page, you'll now see this topic under Your ad topic choices. You can change your preference on the topics available at any time by selecting a topic and choosing No preference.
You can also browse topics that you were added to based on your activity under Ad topics advertisers can use to reach you and choose to see less of the ones that you aren't interested in.
Note:
  • If you've linked your Facebook and Instagram accounts, your ad topic preference selections will apply across both accounts. If you have not linked your accounts, you can learn how to update your ad topic preferences for the ads that you see on Instagram.
  • If you choose to see less of an ad topic, you won't get as many ads about that topic and advertisers can't target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see less of, you can hide the ad and we'll use your feedback to improve the relevance of the ads that you see.
  • If you add accounts to the same Accounts Centre (for example, your Facebook and Instagram accounts), we'll adjust this setting to match across your accounts. For ad topics that you've selected to see fewer of, we've applied that preference to all accounts in the same Accounts Centre.
For teen users
This experience might not be immediately available to all teens. Once available, you can influence what your ads are about by using your ad topic controls.
Adjust your ad topic preferences:
  1. Click on your profile picture in the top right, then click Settings and privacy.
  2. Click Settings.
  3. Click Accounts Centre, then click Ad preferences.
  4. Click Ad topics.
  5. To see less of an ad topic, search the topic that you want to see fewer of and then select Show fewer ads about this topic.
Note: Not everyone will be able to access this setting in Accounts Centre at this time. If these steps don't work for you, try this:
  1. Click your profile picture in the top right of Facebook.
  2. Select Settings and privacy, then click Settings.
  3. Click Ads in the left menu.
  4. Click Ad topics.
  5. To see less of an ad topic, search the topic that you want to see less of and then select See less.
On the Ad topics page, you'll now see this topic under Your ad topic choices. You can change your preference on the topics available at any time by selecting a topic and choosing No preference.
You can also browse topics that you were added to based on your activity under Ad topics advertisers can use to reach you and choose to see less of the ones that you aren't interested in.
Note:
  • If you add accounts to the same Accounts Centre (for example, your Facebook and Instagram accounts), we'll adjust this setting to match across your accounts. For ad topics that you've selected to see fewer of, we've applied that preference to all accounts in the same Accounts Centre.
  • If you choose to see less of an ad topic, you won't get as many ads about that topic. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad and we'll use your feedback to improve the relevance of the ads that you see.
  • Please note that until you turn 18 years old (20 in Thailand and 21 in Indonesia), certain topics will automatically be set to Show fewer ads about this topic and you won't be able to change them.
Please note that all advertisers are subject to our ad policies. Ads that promote or reference restricted content categories must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
Learn more about how to adjust your ad preferences.
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