Meta Verified for Business Terms of Service
These Meta Verified for Business Terms of Service ("Terms") govern your (referred to herein as you, your, or "Paid Subscriber") purchase of, and participation in, a subscription bundle of benefits with Meta for a business or commercial purpose. These Terms supplement and amend, as applicable, the Instagram Terms of Use and Community Guidelines, Facebook Terms of Service and Community Standards, Community Payment Terms, Meta Commercial Terms and all other terms, conditions and policies incorporated therein. These Terms supplement, as applicable, the WhatsApp Business Terms of Service. These Terms are between you and Meta Platforms, Inc., ("Meta") or Meta Platforms Ireland Limited ("Meta Ireland") (as provided under the Terms of Service) and you agree that you will ensure that any third party on whose behalf you access or use Meta Verified for Business (as defined below) for any business or commercial purpose will abide by these Terms, and you represent and warrant that you have the authority to bind that third party to these Terms. Depending on your country of residence, aspects of Meta Verified for Business may be owned, operated or controlled by Meta, Meta Ireland or affiliates of Meta or Meta Ireland (each, a "Meta Affiliate" and collectively, the "Meta Affiliates"). References to "us", "we" and "our" mean either Meta, Meta Ireland or a Meta Affiliate, as appropriate. Any capitalised terms used but not defined herein have the meaning given to them in our other terms and policies, including the Facebook Terms of Service and the Meta Commercial Terms. Each Meta Verified for Business subscription is accessed through and part of the "Meta Products" provided by Meta, and your use of Meta Verified is deemed part of your use of the Meta Service, Instagram Service and Facebook Service. As part of your Subscription Services, you will have access to certain additional WhatsApp Business Services (as defined in the WhatsApp Business Terms of Service). The WhatsApp Services provided as part of the Subscription Services shall be governed by the WhatsApp Business Terms of Service, which are incorporated herein by reference. By joining, using or otherwise participating in Meta Verified for Business, you agree to these Terms. Please read these Terms carefully prior to any purchase of Meta Verified and use of Meta Verified Benefits (as defined below). If you do not agree to these Terms, do not purchase Meta Verified for Business.
Your use of Meta Verified for Business is subject to, and you agree to comply with, these Terms, as updated from time to time in accordance with these Terms. You agree to follow any additional instructions or technical documentation that we provide to you for Meta Verified for Business.
  1. Definitions.
    1. Business Portfolio is a product offering within the Meta Business Suite that enables Business and creators to connect and manage their business assets, such as Facebook Pages, Instagram professional accounts and WhatsApp business accounts, as applicable and the people who work on them. When referred to herein, this term means the Business Portfolio that owns the Business Asset that you've selected for Meta Verified for Business.
    2. Business Asset means your business's Facebook Page, Instagram professional account and/or WhatsApp business account, as applicable, selected for Meta Verified for Business.
    3. Applicant means a person who has been granted full administrative control of the Business Asset and who has applied to be a Paid Subscriber of Meta Verified for Business on behalf of the business.
    4. Meta Verified for Business is an automatically renewing, paid monthly subscription toolkit, made available on Instagram, Facebook and WhatsApp (separate purchase per application), and purchased by an eligible Paid Subscriber, in exchange for certain benefits determined at Meta's sole discretion, which will include a verified badge, and may include one or more of the following (collectively, "Meta Verified Benefits"): a verified blue badge; impersonation protection; access to account support for most common issues; and prioritisation and increased visibility across some surfaces, which could include recommendations, search and comments. For users accessing Meta Verified in-app, where available, they must have full administrative control of the Business Portfolio to manage the Meta Verified subscription, including having access to customer support. Increased visibility may vary depending on a number of factors, including the Business Asset's existing audience size and the topic of their posts. Business Assets with a smaller following may see a more noticeable impact to their reach as their audiences are smaller. Not all Meta Verified Benefits are available on all platforms, and Meta Verified for Business may not be available in all regions or to all businesses within that region. Meta Verified Benefits may change periodically or from time to time as we keep improving the service.
    5. Renewal Date means the calendar day in each month following your Subscription Date that corresponds with the calendar day of your Subscription Date. On each Renewal Date, your Meta Verified subscription will automatically renew and you will be charged for another Subscription Term unless you cancel your Meta Verified subscription or your subscription is otherwise discontinued, in accordance with Section VII below. For example, if you pay for Meta Verified for Business on 15 February, you will be charged for another month of the Meta Verified subscription on 15 March and the 15th day of each subsequent month until your Meta Verified subscription is cancelled or otherwise discontinued. In the event that you pay for Meta Verified for Business on a calendar day not contained in a given month, your Renewal Date will be on the last day of such month. For example, if your Subscription Date is 31 March, your first Renewal Date will be 30 April and subsequent Renewal Dates will be on the 30th day of subsequent months. If an automatic renewal fails, a grace period ("Grace Period") of up to 16 days (depending on your payment method) will be added to your subscription so that you can update your payment information. During the grace period, you will not lose access to Meta Verified for Business.
    6. Subscription Date means the date on which you pay for Meta Verified for Business.
    7. Subscription Term means each one-month period following your Subscription Date. For example, if you apply and submit payment for Meta Verified for Business on 15 March, the then-current Subscription Term will last from 15 March until 14 April and the next Subscription Term will automatically begin on 15 April.

  2. Eligibility. To purchase Meta Verified for Business, you must comply with eligibility requirements in this Section II. Eligibility criteria are subject to change as we improve and enhance our product offering.
    1. Business Portfolio Eligibility. Your Business Portfolio must meet these minimum eligibility requirements:
      • Meet minimum account tenure requirements
      • Meet minimum ownership requirements for the Business Asset(s)
      • Not exceed the maximum number of business assets or users with access to manage the Business Portfolio
      • Be located in a country in which Meta Verified for Business is being offered
    2. Applicant eligibility. You must meet these minimum eligibility requirements:
      • Have an existing Business Portfolio within the Meta Business Suite
      • As applicable, have two-factor authentication ("2FA") enabled on your Business Portfolio and as otherwise required in the onboarding flow, and turn on 2FA for all users of your Business Portfolio
      • Meet minimum account activity requirements, including role tenure
      • Not exceed threshold number of business assets, users or subscriptions of Meta Verified for Business
      • Not exceed threshold account change activity, such as a name change, within a certain time period
      • Be located in a country in which Meta Verified for Business is being offered
      • Be 18 years of age or older or the age of majority in your country of residence.
    3. Instagram Business Asset eligibility. Your selected Instagram professional account, if applicable, must meet these minimum eligibility requirements:
      • Be an Instagram professional account
      • Be a complete profile, including profile picture and category
      • Meet minimum account activity requirements, such as prior posting history and follower count
      • Not exceed threshold account change activity, such as changes to profile name, profile picture or handle within a certain time period
      • Be located in a country in which Meta Verified for Business is being offered
      • Comply with Instagram Terms of Use and Community Guidelines
    4. Facebook Business Asset eligibility. Your selected Facebook Page, if applicable, must meet these minimum eligibility requirements:
      • Be a complete profile, including profile picture, cover photo and category
      • Meet minimum account activity requirements, such as prior posting history and follower count
      • Not exceed maximum threshold account change activity, such as changes to profile picture, or Page name, within a certain time period
      • Be located in a country in which Meta Verified for Business is being offered
      • Comply with Facebook Terms of Service and Community Standards
    5. WhatsApp Business Asset Eligibility. Your selected WhatsApp Business account, if applicable, must meet these minimum eligibility requirements:
    6. All content and accounts will be treated according to our existing guidelines for recommendations on Instagram and Facebook, including our Content Distribution Guidelines.
    7. You acknowledge and agree that if your Instagram account has been synced with your Facebook personal account, the Meta Verified subscription will, if applicable, unsync them. You further acknowledge and agree that you are responsible for restricting access to your account and password, otherwise maintaining the security of and accepting responsibility for all purchases and other activities that occur in or on, your Instagram and/or Facebook accounts.

  3. Verification process. You must provide the initial subscription payment and complete 2FA for your Business Asset(s) to initiate the verification process. Once initiated, you will have a set number of days (identified in the flow) to complete the verification process; otherwise, the subscription will be cancelled and the initial payment refunded. You will be asked to input or confirm the business contact information associated with the selected Business Asset(s). This includes the business name, address, phone number, website, tax ID (if required) and owner name ("Business Contact Information"). You may be asked to upload business documents or government ID as part of – or as an alternative method of – verification. See additional WhatsApp data sharing section below. Meta will review this information (using automated and manual review) with the information contained in official public records involving your business, where available, as well as conduct additional integrity checks. If your Business Portfolio information and the information contained in the public records do not match, we may update the Business Account information to reflect the information in the public record. As a final step, you will be asked to select your preferred contact information (email, phone, text, government ID (for persons having significant control of the business)), or website domain verification, as applicable) to confirm your connection with the business. Meta will collect and use your information consistent with these Terms and the Meta Privacy Policy. The verification process is subject to change as we continue to improve our Meta Verified for Business offering.
    You acknowledge and agree that once you've submitted your initial payment, you will not be able to change your Business Contact Information or information associated with your Business Asset(s), including name, handle, profile picture, bio and category, for the duration of the subscription. If you wish to change or modify your Business Contact Information or Business Asset information, you will need to cancel your subscription and, if you choose, reapply for a new subscription with the updated information and pay the initial subscription fee.
    You acknowledge and agree that the verification process may take up to three (3) working days, and may take longer in some instances due to high volumes of submissions. Meta Verified Benefits will not be available until the verification process has been successfully completed. Once verified, you will not be able to transfer your subscription or the verified badge to any other business asset. If you use false or misleading information during this, your Meta Verified badge may be disabled and we may take additional action against your account. If we are unable to verify your Business Asset, we will notify you and your subscription will be cancelled and your initial subscription fee refunded. Please follow the instructions provided to you in your notification or see Section VII(C) below.
    WhatsApp will share certain data with Meta, including your WhatsApp business profile information, to allow Meta to conduct the verification process and provision the Meta Verified for Business service pursuant to this Agreement and the WhatsApp Business Terms of Service.

  4. Subscription Services. Your Subscription Term begins on the Subscription Date and renews automatically on a monthly basis, unless earlier cancelled or discontinued. You acknowledge and agree that Meta may charge you for payment on each Renewal Date and during the Grace Period, unless your Meta Verified subscription is discontinued or cancelled before the end of the then-current Subscription Term. You hereby grant Meta permission to automatically charge the Meta Verified for Business monthly payment amount ("Subscription Fee") to your chosen payment method on each Renewal Date and during the Grace Period until you or Meta cancel your Meta Verified subscription. You acknowledge and agree that the Subscription Fee is subject to change with notice to you at Meta's sole discretion.

  5. Purchasing Meta Verified for Business; Third-party billing services. You are required to keep your contact information, payment method and billing information current, complete and accurate. Payments made through either Google or Apple in-app purchasing ("IAP") services are subject to and you agree to adhere to Google or Apple Terms and Conditions and billing policies that govern your use of such third-party IAP services. Purchases made through our web services are subject to the Community Payments Terms.

  6. Anti-discrimination Policy. As a part of this service, you will not use our products to discriminate against individuals or groups of people. This prohibition includes the use of our products to deny opportunities to individuals or groups of people based upon protected characteristics, such as race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, family/marital status, disability, or medical or genetic condition. Meta Verified for Business subscribers must also comply with applicable laws that prohibit discrimination globally as well as those specific to housing, employment and credit.

  7. Discontinuation, modification and cancellation. Access to Meta Verified Benefits may be disabled or cancelled at any time and for any reason, including if your account violates these Terms or the Instagram Terms of Use, Community Guidelines, WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy or Facebook Terms of Service or Community Standards.

    1. Discontinuation, modification or cancellation by Meta. To the extent permitted by law, Meta reserves the right to refuse, discontinue, modify or cancel purchases, or terminate access, suspend, modify or cancel Meta Verified for Business and/or Meta Verified Benefits at any time in its sole discretion. In no event will Meta be liable for terminating or suspending your use of Meta Verified for Business, for the discontinuation of Meta Verified, for the modification, removal or disabling access to any feature or other aspect of the Meta Verified Benefits, or for the revocation of your access to or eligibility for Meta Verified for Business. In the event Meta discontinues, materially modifies or cancels your subscription to Meta Verified for Business, Meta will provide notice of the discontinuance, material modification or cancellation. To the extent permitted by applicable law, Meta reserves the right to suspend or cancel your access to Meta Verified for Business without notice (or after providing reasonable notice where required by applicable law), upon rejection of any charges or payment default, including the Subscription Fee, or if your payment method returns the payments previously made to Meta then you are liable for the charges. Any other requirements that may apply to our right to cancel your access to Meta Verified for Business for your payment default under applicable law shall remain unaffected by the foregoing sentences. In the event of cancellation by Meta, cancellation may be effective immediately, including removal of all Meta Verified Benefits; if such cancellation is initiated by Meta due to your violation of these Terms, you will not receive a refund.
    2. Revocation of subscription. Following successful onboarding, certain activity may result in Meta's revocation of your subscription due to integrity concerns and potential fraud risk. This includes material changes to the underlying account or asset on which verification was based, such as the Business Asset(s) being deleted, the Applicant's permissions downgraded from full administrative control of the Business Portfolio, the business phone number being changed or the Business Asset reverting to a personal or consumer profile. If this happens, Meta will revoke the entire subscription, including bundled subscriptions and may refund you for the prior month's subscription fee.
    3. Cancellation by you. You may cancel your Meta Verified subscription at any time prior to each Renewal Date by selecting the "Cancel subscription" option under your "Manage subscription" settings in Account Centre, or by utilising any other cancellation method that may be available to you by any third party under applicable law. To avoid a subsequent charge by the monthly auto-renewal date, you must cancel your Meta Verified subscription before midnight in your local time zone on the last day of the Subscription Term. In the event of cancellation by you in accordance with these Terms, cancellation will be effective at the end of the current Subscription Term and the Meta Verified Benefits will continue until the end of the current Subscription Term, unless you request to immediately cancel your benefits from your Manage subscription settings. You may also cancel your Meta Verified subscription at any time by unlinking all linked accounts or profiles.
    4. Termination of account support. Account support is dependent on your active subscription to Meta Verified for Business. If your subscription has been cancelled or revoked, you will no longer have access to account support and any open conversations that you have with the account support team may be closed.
    5. Cancellation by residents of Europe or Australia. For residents of the European Union or the European Economic Area, or of the United Kingdom, as applicable and where available, you may have a right to withdraw from or cancel the agreement for the Meta Verified for Business subscription under these Terms within a specific cooling-off period. When and how this right may apply is explained in our EU, EEA and UK Consumer Right of Withdrawal Information. For residents of the European Union, the European Economic Area, the United Kingdom or Switzerland who are acting as a consumer (i.e. for a purpose which can be regarded as being outside your trade, craft or profession), with regard to active Meta Verified subscriptions, Meta will provide reasonable prior notice of changes to these Terms. For residents in Australia, nothing in these Terms restricts, excludes or modifies any rights that cannot be excluded under any applicable law, including the consumer guarantees set out in the Competition and Consumer Act 2010 (Cth). To the extent permitted by applicable law, not cancelling the Meta Verified subscription before your next Renewal Date will be deemed your consent to the modified terms that will take effect on your next Renewal Date. Where required by applicable law, Meta will ask you to reconfirm your consent to the modified Terms.

  8. Refunds. Except as required by law and Section VII above, all purchases are non-refundable. Meta does not offer any credits or partial refunds, including, without limitation, of the Subscription Fee or any other ancillary fees or taxes. For payments made through either Google or Apple IAP, if we cannot verify your business, or if you do not complete the verification steps in the time allotted, you will have to initiate a refund through Apple or Google. Subject to third-party IAP billing policies, you may request to cancel your Meta Verified subscription 24 hours prior to your next Renewal Date. Refunds are subject to your IAP refund policies from your platform provider. If you used the App Store or Google Play Store to purchase Meta Verified for Business for your account, contact Apple Support or Google Support for more information about their refund policies and legal terms. If you are eligible for a refund, your refund may take up to sixty (60) days.

    1. For residents of Taiwan and Korea. For residents of Taiwan or Korea (when service is available), in accordance with relevant laws, you have a right to withdraw your purchase of the Meta Verified subscription and receive a full refund prior to the completion of the verification process. Once the verification process is completed, you will be entitled to cancel your subscription and receive a refund at any time up to twelve (12) days after each monthly Renewal Date during each Subscription Term.

  9. Third-party fees and taxes. As applicable and where available, you are responsible for all third-party fees (including IAP fees) and any applicable national, state or local sales or use taxes, value added taxes ("VAT") or similar taxes or fees payable in connection with your purchase of Meta Verified for Business and any products, services or content that you purchase for yourself under the Meta Verified subscription. If you do not pay the sales or other tax or fee on a transaction, you will be responsible for these taxes or fees in the event that they are later determined to be payable on the sale, and Meta reserves the right to collect these taxes or other fees from you at any time. If you are using third-party IAP services to purchase a Meta Verified subscription, as applicable and where available, you will be shown the total transaction amount and applicable taxes assessed by the third-party IAP service provider in accordance with their relevant Terms of Service and legal agreements and restrictions (including use of IAP for personal use) imposed the third-party IAP service provider in connection with your use of in-app purchasing functionality.

  10. Notice. You agree to receive electronic communications regarding your use of Meta Verified for Business and related payments. You also agree to receipt of these communications through the Meta Products or the email address that you provided to us. Notifications, including email notification, shall be deemed received by you within twenty four (24) hours of the time posted or sent.

  11. Supplemental Data. If you provide (or allow Meta to access) any data, content or other information in connection with your use of Meta Verified for Business (collectively, "Supplemental Data"), then you grant Meta (and its affiliates) an irrevocable, non-exclusive, transferable, sub-licensable, royalty-free, worldwide licence to host, use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of this Supplemental Data. This licence survives even if you stop using Meta Verified for Business. You are responsible for obtaining the necessary rights and permissions and a lawful basis (in compliance with all applicable laws, regulations and industry guidelines) to disclose Supplemental Data to Meta and to grant this licence.

  12. Third-party representatives. If you are using Meta Verified for Business on behalf of a third party (including, but not limited to, as an agent or representative of a user), you represent and warrant that you have the authority as agent of this party to use these features on their behalf, agree to these Terms and hereby bind this party to these Terms. You agree to indemnify and hold Meta harmless from any claims, suits, losses, liabilities, damages, costs and expenses resulting from your breach of the Terms.

  13. Term updates or changes; Price changes. Meta reserves the right to update these Terms from time to time. If any change to these Terms is material, we will provide you with notice before the change becomes effective, so that you can choose to terminate or discontinue your use of Meta Verified for Business. Your continued use of Meta Verified for Business despite material changes to the Terms constitutes your acceptance of the changes and any updates or changes to these Terms will apply to any purchase or renewal of a Meta Verified subscription made after any such amendment. We reserve the right to change the price for the Meta Verified subscription from time to time. We will give you at least 30 days' notice of any price changes. If you do not want to continue your Meta Verified subscription at the new price, you can cancel your subscription before the start of the next subscription period. If price changes are notified to you with less than 30 days' notice, please consult such notification for information on when such price changes will take effect and any changes to the right to cancel your subscription relating to such price change. If you have purchased a subscription through one of our third-party partners or another service, price changes may also be subject to the Terms and Conditions of that third party or service. Where required by applicable law, Meta will ask you to reconfirm your consent to the modified Terms. This section does not apply if you are a resident in Germany.

  14. Disputes You expressly agree to the Limits on Liability and Disputes provisions in the Meta Commercial Terms incorporated herein (located at Meta Commercial Terms or successor locations designated by Meta), which may include, without limitation, mandatory arbitration and waiver of your ability to bring class actions.

  15. Conflicts, survival. If there is a conflict between the provisions of these Terms and those of any other Meta terms or policies, the provisions of these Terms will govern with respect to your use of Meta Verified for Business and access to Meta Verified Benefits and solely to the extent of the conflict. If any portion of these Meta Verified for Business Terms is found to be unenforceable, then, except as otherwise provided, that portion will be severed and the remaining portion will remain in full force and effect.

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