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chevron-downMaximise your performance
Unlock your business's full performance potential with Performance 5
Account simplification
Simplify account structure to improve ROI
At the start of each campaign, ad sets go through an initial learning phase as the delivery system explores which audiences and placements work best for your ads.
Combine ad sets and minimise changes during this phase to help AI learn quickly and deliver more efficient results. Advertisers who can keep under 20% of their overall spend in the learning phase can lower the cost per purchase by as much as 68%.1
Creative diversification
Diversify ad creative to deliver the relevant message to the right person
Develop a variety of ad creatives and enable AI to deliver the right message to the people most likely to be interested in it.
Data quality
Create a direct connection between your marketing data and Meta technologies with Conversions API
High-quality data paired with AI can help you connect with customers throughout their distinct paths to purchase.
Results validation
Test and learn to optimise ad performance
A thoughtful approach to measurement can help you understand what's working and what's not to maximise ad performance.
Meta Advantage guide
Get insights and best practices for your Meta Advantage campaign
Meta Business Partners
Partner with an expert to increase business performance
Meta Business Partners are companies badged for their marketing expertise. They can help you run ads, engage with customers and increase sales.
Start planning your campaign
Use the Performance 5 best practices to improve your campaign with AI tools
Download the guide to learn more.
