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Your customers are here. Find them with Meta ads.
Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp.
What are Meta ads?
Build lasting connections with customers with Facebook ads, Instagram ads and ads clicking to WhatsApp and Messenger.
Billions of people use Meta apps to connect with people and explore topics they care about. Your Meta ads can show up as your customers explore their Facebook Feed or watch Instagram Reels or check their Messenger inbox.
Businesses like yours use Meta ads to increase online sales, drive in-store traffic and find new customers. Whether you're new to online advertising or are an experienced marketer, Meta is here to give you the resources and support you need to succeed.
Get the results that matter to your business.
Find a budget that works for your business.
You can start, stop and pause your ads at any time, so you're always in control. We also recommend a budget based on ads like yours, so you feel informed when you decide what to spend.
Reach the people who want to hear from you.
You decide who sees your business's ad. Narrow down your online ad's audience by interests, gender or location and use ad targeting to find the people most likely to click.
Create ads that shine on every Meta app.
Meta ads blend seamlessly with your customers' favourite content and come in many visually engaging formats. Use videos and images you already have, or take your social media ads to the next level with Meta's creative best practices.
Track your ad's performance in real time.
Every time you run an ad, you can see how many people reacted, commented on, shared and clicked on it. Use those insights to improve your future ad campaigns.
Simplify ad creation with automated tools.
Meta offers tools to help you get started advertising your business on social media. Meta Advantage tools use advanced ad technology to improve the performance of your ads while saving you time and effort.
How Meta decides who sees your ads
When you publish your ads, they'll compete against other ads targeted towards the same audience in a process called the ad auction. You can help your ads compete by implementing Meta's ad auction best practices.
Ready to find more customers with Meta ads?
Frequently asked questions
To create a Meta ad, set up your Meta Ads Manager account with your Facebook Page or Instagram business profile. Then, you'll follow the step-by-step ad setup guide included in Ads Manager:
- Choose your objective. To choose the right objective, select the desired outcome for your ad, such as sales, leads or increased awareness.
- Select your audience. You can build an audience based on age, gender, location and interests. To start, think of your typical customers and try to replicate that audience here.
- Decide where to run your ad. You can run your ads on Facebook, Instagram, Messenger, Audience Network or across them all. We recommend Advantage+ placements, which allows Meta to serve your ads where they'll do best.
- Set your budget. Enter your daily or lifetime budget and the time period during which you want your ads to run.
- Pick a format. Choose from photo, video and slideshow formats.
- Publish your ad. Review your ads to make sure that they're ready to go – then, tap Publish to serve your ads to your audience.
- Measure and manage your ad. View your results in Ads Manager and use insights such as impressions, engagement and purchases to inform future ads.
Meta offers in-depth guides to every step of the online advertising process with Meta. Whether you have questions about budget, creative, audience or automated tools, the Advertiser Success Centre was created to help you learn more about how to advertise on Facebook and Instagram.
Here are a few best practices to get you started:
Creative:
- For videos: Keep videos under 15 seconds, grab attention in the first 3 seconds, and make sure that you use vertical formats.
- For photos: Make sure that you use eye-catching imagery and vertical formats.
Budget:
- Meta has recommended budgets for each ad objective. Regardless, make sure that you give your ad enough budget for seven days so the system has time to optimise.
Audience:
- Most ads see the best performance with an audience size of 2-10 million. However, depending on your region and typical audience interests, your ideal audience may be smaller or larger.
Placements:
- Meta ads allow you to place ads on Stories, Reels, feeds and other placements across Facebook and Instagram. Meta recommends using Advantage+ placements to automatically find the best placements for your ad.
You can create ads for all Meta apps from Meta Ads Manager. Select the placements you want, including advertising on Facebook and Instagram, Reels, Stories, WhatsApp and Messenger.
How to create an ad on Facebook
- Create your ad.
- Select your placements. These include numerous placements on Facebook and Instagram, including Stories, Reels, Feed and more. You can also select Advantage+ placements, which allows Meta to select the placements where the system predicts your ads will do best.
- Proceed through the rest of ad creation as normal.
If your ad was rejected, it's likely because it violates Meta's Advertising Standards. You can view the reason for rejection in Business Support Home.
After you've reviewed the reason, you can decide whether to:
- Edit your ad or create a new one to comply with our policies
- Request another review of your ad, if you believe it was incorrectly rejected
Each ad on Meta's platforms has different requirements for text, image and video. In general, mobile-friendly creative, with square or vertical image formats, short, action-oriented copy and videos under 15 seconds, do best.
Your ad specifications are the size and aspect ratio of your image, the length and aspect ratio of your video, and the length of any copy accompanying the ad.
Your ad account may be restricted for repeated violations of the Meta Advertising Standards, or if we detect unusual activity on your account.
If you believe that your account was disabled in error, you can request a review in Business Support Home. If your account was restricted due to security concerns, you can take steps to secure your account in Business Support Home.
There are different recommended daily budgets for each ad objective; however, there is no minimum budget.
You can set an average daily budget or one fixed budget for your entire campaign. While your advertising budget may vary, your ad should run for at least seven days, so our system has time to learn from its performance.
