Creating a more responsible ad industry together

The advertising industry has come together to embrace media responsibility, but there isn't an industry-wide definition of it just yet. At Meta, we define it as the commitment of the entire marketing industry to contribute to a better world through a more accountable, equitable and sustainable advertising ecosystem.

To make this reality, we think about media responsibility as more than ad fraud, viewability or ad adjacency. We see it as spanning four pillars.