Run ad campaigns on Facebook and Instagram.

Objectives help to define your goals for campaigns and ads. To pick the right ad objective, answer the question "what's the most important outcome that I want from this ad?" It could be sales on your website, downloads of your app or increased brand awareness.

Ads are most effective when they speak to the motivations of the people you're trying to reach. When creating your ads, consider the details of your audience, like interests, behaviours and demographics.

Based on your objectives, you can choose to run your ad on Facebook, Instagram, Messenger, Audience Network or across them all. And whether you want to use video, images or words, there's an ad format ideal for telling your story.

Plan ahead by setting your budget. You can enter a daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with. When you submit your ad, it goes to our ad auction which helps get it to the right people.

After your ad goes live, you can track their performance and edit your campaign with Ads Manager. With metrics and test results, you can make tweaks and adjustments as needed.