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Meet new customers and offer multiple ways to connect, generate quality leads at scale and integrate with your existing workflows.
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1. Meet people where they are.
Connect with potential customers through their preferred mode of communication – via forms, calls or messages.
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2. Generate quality leads at scale.
Enhance quality of leads through integrations, optimisations and features. Lead generation on Meta technologies offers integrations with your CRM, email service provider, messaging software or call centre technology. Ads optimisation models enable marketers to discover people who may convert to sales. Lead generation customisation features help qualify prospects.
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3. Support customers at every stage.
Leverage Meta's lead generation solutions to engage with customers at every stage of the journey, from discovery to purchase. Start a conversation with prospective customers and build your CRM with lead ads. Build consideration with lead ads or ads that click to message or call. Drive conversion with lead ads optimised for conversion leads. Re-engage customers and consider sharing downstream events that indicate high customer lifetime value.
Get started 
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Test your ads and measure your results.
Understand the impact of your lead generation efforts with free measurement tools. You can create and export reports via Ads Manager or Ads Insights API to measure how many people completed your form or started a conversation in Messenger.
Frequently asked questions
Use the gated content feature in lead ads instant forms by adding a "View file" call to action to provide valuable PDF content such as a white paper, e-book or rate card to potential customers who have filled in your form.
When you create a lead ad instant form, use a filtering question to refine your leads and focus on the people who are more likely to help you reach your business goals. For example, if you are a mid-size to enterprise- level software seller, you may ask potential customers a question such as, "What is your company size?" with answers of "Less than 500 employees, 501-1,000 employees or 1,001+ employees". Because you are looking to focus on larger companies, you may disqualify leads whose company size is under 500 employees.
Businesses have the ability to generate and qualify leads through an automated question-and-answer flow in Messenger by setting up a lead generation campaign in Ads Manager and using an automated chat template. This template will create an ad that clicks to Messenger, where businesses can gather customer preferences and create disqualifying questions to prioritise the most qualified leads.
