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Meta Blueprint > Credentials
Meta Certification
Build on your professional skills. Grow your marketing career. Earn a Meta Certification.
The value of Meta Certification
Reach your professional goals on Facebook, Messenger, Instagram and WhatsApp
Develop digital skills to improve your productivity, credibility, confidence and career.
Meta Certification can improve your confidence.
Produce higher quality work.
Meta Certification can prove your expertise.
Establish credibility in the field and build trust with your clients.
Meta Certification can help you grow your career.
Run more efficient campaigns with better results.
Become a certified expert
Choose an exam specialty. Prepare with free courses, study guides and practice tests, then register for an online exam. Once complete, showcase your credentials on your social networks.
Associate · 100-101
Meta Certified Digital Marketing Associate
Measures foundational competency in creating, managing and reporting on ads across Facebook, Messenger and Instagram.
Professional · 200-101
Meta Certified Marketing Science Professional
Measures competency in using data, insights and measurement to make informed marketing recommendations.
Professional · 300-101
Meta Certified Creative Strategy Professional
Recognises advanced comprehension and strategic application of mobile fundamentals across Meta technologies.
Professional · 400-101
Meta Certified Media Planning Professional
Measures competency in designing media strategies that align with business goals and marketing plans.
Professional · 410-101
Meta Certified Media Buying Professional
Measures competency in media buying, campaign planning and management, and ad performance optimisation on Meta technologies.
Associate · 600-101
Meta Certified Community Manager
Recognises the advanced comprehension of best practices and standards for online community management.
Professional · 700-101
Meta certified Meta Spark creator
Recognises advanced ability to translate complex ideas into high-fidelity Meta Spark experiences.
Find the right Meta Certification to advance your career
Note: Certification numbers do not indicate level of difficulty.
CURRENT ROLE | EXPERIENCE LEVEL | SKILLS THAT YOU ARE LOOKING TO GAIN | RECOMMENDED CERTIFICATION |
|---|---|---|---|
Entry-level marketer looking to build a strong foundation with Meta technologies | Newer to the marketing world with an understanding of advertising, best practices and Meta technologies | Establish a business presence on Meta technologies, refine advertising fundamentals, create and manage ads, report on campaign performance | 100-101 META CERTIFIED DIGITAL MARKETING ASSOCIATE |
Community related: community manager, social media manager or strategist, engagement coordinator or manager, digital communication manager, communication specialist, online content coordinator | Experience managing online communities with skills to navigate the digital world | Define and establish a community, develop community strategies, engage and moderate a community better, measure and analyse community success | 600-101 META CERTIFIED COMMUNITY MANAGER |
CURRENT ROLE | EXPERIENCE LEVEL | SKILLS THAT YOU ARE LOOKING TO GAIN | RECOMMENDED CERTIFICATION |
|---|---|---|---|
Digital, media or programmatic planner | Direct and hands-on experience planning media on Meta technologies | Analyse advertiser needs, evaluate learning and insights, construct media recommendations, examine campaign performance | 400-101 META CERTIFIED MEDIA PLANNING PROFESSIONAL |
Media buyer, account salesperson, account manager, account executive | Experience creating and managing ads on Meta technologies, knowledge of the options for improving campaign performance and delivery via ad auction | Build, manage, optimise and report on campaigns | 410-101 META CERTIFIED MEDIA BUYING PROFESSIONAL |
Media buyer, account salesperson, account manager, account executive | Experience developing mobile creative strategies on Meta technologies | Interpret research and insights, develop creative briefs, evaluate and measure ad creative | 300-101 META CERTIFIED CREATIVE STRATEGY PROFESSIONAL |
CURRENT ROLE | EXPERIENCE LEVEL | SKILLS THAT YOU ARE LOOKING TO GAIN | RECOMMENDED CERTIFICATION |
|---|---|---|---|
Data scientist, quantitative researcher, measurement partner, statistician, business analyst | At least three years of experience working with measurement strategies, conducting research and working with statistics | Assess and reconcile business measurements and approaches, hypothesise and determine a variable for testing, recommend measurement solutions, perform an analysis, generate insights and make data-driven recommendations | 200-101 META CERTIFIED MARKETING SCIENCE PROFESSIONAL |
Hear from individuals who have earned a Meta Certification
"Clients are now trusting my work even more and are coming to me for recommendations. Meta Certification has helped our agency enter a different level. We even won new clients through the badges, so it's helped us a lot."
Tarek ElSarw
Senior Media Executive
Wavemaker
"It was very helpful that I could help my colleague implement the campaign and as a team leader, it's very important to be able to help my team myself to enable them to do their best work."
Paula Siljamaki
Business Development Manager
Omnicom
"Certification helps to fill knowledge gaps and I can see afterwards that someone is suddenly more knowledgeable about topics that might have previously been outside their comfort zone."
Jasdeep Mondae
Social Lead
Starcom
"It's had the biggest impact on my job and my career. The certification programme helps me stay abreast of the changes not only in the platform, but I'd say within the social space holistically. This is critical for my role specifically as a director with clients turning to me to help guide them and help navigate through digital change and growth, while ensuring that we're making decisions and planning for positive impacts to their business. "
Sarah Kincaid
Director
IPG, Society at Media Experts
"By being Meta certified, I feel more confident when handling projects and gained more trust from clients. The programme really had elevated my knowledge... it has become my go-to inspiration when seeking new learnings."
Irwan Adriansyah
Full Stack Developer
iProspect Indonesia
Meta certificates on Coursera
The Meta Business Coach
Grow your business online with the Meta Business Coach – a new automated educational tool on WhatsApp.
Learn at your own pace with easy, on-the-go lessons.
Certified company
Want to acquire more business?
Become a certified company at Meta and showcase your expertise to potential clients.
Performance marketing
Become an expert in performance marketing and be noticed with a Meta Certified Performance Marketing Specialist badge.
Learn data, creative, media and measurement strategies that can help maximise performance of your campaigns.
Meta Blueprint training workshops
Take advantage of Meta Blueprint's training workshops – online training webinars led by Meta experts.
Online sessions meant to help you level up your business and digital campaigns.
