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78%
of students research education on mobile1
58%
of students said that ads were influential when they were first learning about programmes2
69%
of education consumers were more likely to remember social ads than search ads3
See how universities and educational programme providers use Facebook advertising to reach more students.
Indiana University Online
To reach more potential students for online programs, the US university ran a Facebook lead ad campaign with a simplified ad account setup, which resulted in 35% lower cost per lead.
University of the People
This tuition-free online university ran a campaign using Facebook video ads that clicked to Messenger, and found that 20% of people who engaged with the campaign went on to complete an application.
National Holistic Institute
By creating more efficient Facebook and Instagram ad structures—like consolidating ad sets and opting into campaign budget optimization and automatic placements—this California-based massage therapy school successfully increased enrollment by 2.3X.
North Carolina State University
The research-focused university used a mix of video ads and Facebook’s automatic placements feature to successfully lift ad recall by 21 points.
