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Video ads
Tell your brand's story and build your business with video
Video makes up about half of the time that people spend on Facebook1
Whether it's through social video ad formats – such as Feed, Stories and Reels – or online video content where in-stream ads appear, you can reach people where they're spending their time through video on Facebook.
Social video
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Online video
In-stream
1.25 billion people globally spend at least one minute on Facebook Watch every month2
74%of in-stream non-skippable video ad views are completed, globally3
Drive upper funnel objectives and tell your brand story.
In-stream ads run within publisher and creator video, and can deliver targeted brand messages, helping to drive ad recall, brand and intent lift.
Follow our in-stream creative considerations.
Buy in-stream placements the way you want to.
You can also take advantage of in-stream video topics targeting, which allows you to buy contextually relevant publisher content.
Monitor brand safety.
All content where in-stream ads appear must comply with strict eligibility and community standards. We also offer controls that help you manage where your ads appear. To learn more, click here.
On Facebook, premium video means relevant video.
Video on Facebook is getting richer, deeper, more vibrant and diverse – reflecting the people that we serve.
Creators
We're making it easier for fans to connect with creators, their content and their creativity – building more relevant, authentic connections between people and the brands that they love.
Tell your story.
Stories let you express the creativity and spirit of your brand, and inspire action with Stories ads.
Engage customers.
Reels help you inspire your audience with short, entertaining videos that are easily discoverable across Instagram.
Start simple.
Slideshows allow you to build an engaging video story using only photos and text. You can use your own photos or free stock images.
Boosting a post turns a video that's already on your business Page into an ad, so you can reach a bigger audience.
Making an impact with in-stream ads
Discover how brands have found success with in-stream ads on Facebook and Instagram.
Explore resources for successful video advertising.
Video guidelines
For a list of all placements, formats and tech specs, visit the ads guide.
Choose the right goal
Find tips for deciding the best video ad objective for your business or brand.
Build brand awareness
Find more of the tools you can use to reach a bigger audience and increase brand awareness.
Just getting started with video ads? Learn more here.
Slideshow
Turn images and text into a simple, lightweight video ad in minutes.
Stories
Make your business part of the story with quick, engaging and interactive videos on Facebook, Instagram and Messenger.
Carousel
Give people more to see with ads that incorporate two or more videos and photos.
Collection
Pair your video with product photos and give people an easy and immersive way to explore your shop.
Messenger
Use a video ad that clicks to Messenger and start one-on-one conversations with your customers.
Playables
Give people a test drive of your mobile gaming app with an interactive preview.
Instant Experiences
Pull your audience in with a fast-loading, full-screen mobile video experience.
In-stream video
Showcase your ads within publisher and creator video on Facebook, through in-stream placements.
