chevron-down
chevron-downBuild your property business with Facebook.
Learn how property professionals are reaching more prospective customers across Facebook, Instagram and Messenger.
Top Providers Initiative
The Top Providers Initiative is a new effort to help the agents, brokers and property management companies who make up the core of the local property industry. We want to deliver on our promise to each of you, that when you consider using a third-party ad tech firm, you know that the solutions they offer are some of the best-in-class tools to help grow your business via Facebook and Instagram marketing.
Watch nowGet started with Facebook and Instagram property tools.
Industry partners provide you with tools to run sophisticated marketing campaigns with minimum effort.
Here are a few partners in our trusted network:
Reach people who are searching for their next home.
79%
of homebuyers use online resources, including mobile, at some point in their search.1
33%
of millennials spend nearly 14 hours a week on social media during their housing search.2
3 out of 4
US Facebook users visit local business Pages at least once a week.3
See more insights in our Consumer behaviour & sentiment trends report.
See how other businesses and agents use Facebook ads to find more property leads.
Homesnap
This leading home search portal listed rental properties on Facebook Marketplace on behalf of its partner agents, brokers and multiple listing services, increasing the number of leads by almost ten times.
Ylopo
This digital marketing technology platform for estate agents used Facebook's property ads combined with a Facebook lead generation form and achieved a 7.6-times return on ad spend.
Take a closer look at some common misconceptions.
Explore myths we hear most from property professionals.
Reality
Running brand awareness ads such as video can help drive more efficient performance on demand generation goals.
Reality
While boosting a post is still considered an ad, Facebook ads offer advanced customisation solutions. These ads can give you more reach and advanced targeting potential. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most. Facebook ads can give you more reach and advanced targeting potential.
Reality
A key path to marketing success and powering real business growth is through measuring what matters. That goes beyond traditional post-campaign measurement though and means testing what works, focusing on the outcomes that matter to your business and using the insights you've learned to inform strategies. We provide solutions and guidance both natively through our Facebook measurement tools and through our network of trusted partners, such as the solutions we mentioned in the previous section.
Get started with Facebook and Instagram property tools.
Create a Facebook Page.
Create a Facebook Page where apartment seekers, homebuyers and sellers can discover and learn more about your business.
List properties on Facebook Marketplace.
One in three people on Facebook in the US uses Marketplace every month. List your housing inventory where people are already shopping.
Get new leads.
Generate qualified leads by gathering interested buyer, seller and renter contact information through Facebook.
Create dynamic property ads.
Dynamic property ads leverage cross-device signals to promote relevant listings from your inventory to potential consumers.
Host a virtual open house.
Use Facebook and Instagram Live to provide property viewings to potential buyers, sellers and renters.
