Promote your app

One of the easiest ways to promote your start-up's app is through your Facebook Page. Showcase screenshots and videos, explain the benefits of your app and use a custom call-to-action button such as Shop Now or Play Game to get people to your app quickly.

The Facebook Software Developer Kit allows you to track and measure app installs that are generated by your ads, as well as optimise your ad delivery for people who are most likely to install, take specific in-app actions or those who are high-value customers.

The app installs advertising objective helps you reach more people to grow your user base, and makes it easy for people to download your app. You can also bring people back into your app with the Traffic objective or encourage specific actions in your app with the Conversion objective.

Facebook offers free measurement solutions that give you insight into how well your mobile app ads are working. See where your ads are performing best across Facebook apps and services, and use testing solutions to see how you can improve your strategy and creative.