Meta Business Help Centre

Ideas for posts on your Facebook business Page

Page posts can engage your audience in many ways. They can entertain or inform them, make them think or provide value to their lives. If you're not sure what to post on your Facebook business Page, the following ideas may help.

Think about your action button: If you have an action button on your Page, write a new post that highlights it. For example, if your current CTA is Book Now, post to let your audience know that there are open appointments they can book directly by clicking your CTA. Learn how to add a call-to-action button to your Page.
Run a contest or giveaway: Encourage more likes, comments and shares by announcing a contest or giveaway. Ask your followers to share your post to incentivise participation, then choose a winner from the group of people who did. Congratulate them in a different post. Consider announcing a future contest or giveaway for your audience to anticipate.
Share testimonials: It's exciting and uplifting when people say kind words about what you do. Share some in moderation so that the rest of your audience can celebrate with you.
Announce news: If your business has an announcement, such as a sale or moving news, announce it on your Page to reach your customers.
Crowdsource feedback: Ask your Page followers for feedback and use it to improve your business. This is a great way to create transparency and openness with your audience and build brand trust.
Ask your audience to make a choice: You can engage with your audience even when you don't have anything related to your business to share. A fun option is to ask them to make a choice, pick a favourite or decide between two things. When you ask your followers a friendly question, you can spark an interest that invites them to respond. Learn more about how you can grow your Page audience.
Pose a question: Ask your audience a question to encourage conversation. You could ask how they're feeling that day or about their weekend plans. When your audience relates to your questions and you leverage their interests and needs, they may feel more inclined to respond and generate threads on your posts.
Share industry news: When you share news about your industry, it shows your audience that you don't just care about promoting your business. You also care about keeping your Page followers informed of current topics that are relevant to them.
Celebrate a holiday: Holidays, either nationally recognised or trending on social media, are opportunities for your Page to contribute to the celebration. Best Friends Day or Pet Day, for example, are light-hearted openings to celebrate common interests with your audience. These celebrations may vary depending on where you're located.
- Note: If you're not sure if your post is appropriate for Facebook, check Meta's Terms of Service.
Boost your best posts: If you posted something to your Page that received a lot of comments, likes and shares, it's probably because it was personal or meaningful to your audience. Try boosting that post to reach a wider audience and connect with potential customers who haven't seen your Page yet. To see how your boosted post is performing, go to the Ad Centre tab on your Page. Learn more about the Ad Centre tab.
Create or boost an event: Create events on your Page to build a community around your business and drive foot traffic to your establishment. You can also create events for sales, promotions, offers, new products or announcements.
Post a job if you're hiring: Post job opportunities on your Page for free. Potential applicants can see the job on your Page in the Jobs bookmark or through Marketplace. Jobseekers can also learn more about your business before they apply, meaning that you may get more informed applicants.
Promote a group: You can create a group with your Page. Share your group with your audience to build a community around your industry.
Reference your stories: Page stories let you share pictures and short videos that bring your audience behind the scenes, giving them an intimate look into your business. Talk about your new story in your post. Learn more about the benefits of using Page stories.
Share anecdotes: A personal and heartfelt anecdote can help you build emotional connections with your audience and empathy for your organisation, business or brand. Share the story of how your business began or struggles you had along the way. Or, try to capture and share stories from popular figures in your industry.

You can pin any post to the top of your Page, such as announcements, sales or upcoming events. Remember that pinned posts stay until you replace or remove them.

Note: To help businesses communicate important COVID-19 related information with their customers, we are introducing a COVID-19 business update tag. This tag can be applied to any post related to COVID-19, such as content about temporary service changes, available inventory, gift cards and donations, and new practices around health and safety. Adding the tag will help more people in your community see it. Learn more.