About editing in Meta Ads Manager

Meta Ads Manager enables you to manage and edit your campaigns, ad sets or ads. You can edit active or inactive campaigns. When you make edits, you have the option to publish changes immediately or save changes and publish later.

You can adjust details based on an analysis of how your ads perform. We recommend that you use the Ads Manager reporting table to review metrics for your campaigns, ad sets or ads before you make changes. Once you change any element of your campaign, the new version replaces the old one. There's no option to reverse changes and no way to distinguish between the metrics from before and after edits are made.

When you edit your ad, you won't lose engagement (likes, comments and shares) from before your ad was edited, unless you:

• Change images, videos or text.
• Edit an ad set created by dynamic creative.
• Edit an ad that uses different photos, videos or text for each placement.

For example, you used the traffic objective to run a campaign. When you created your ad set, you chose link clicks as your desired optimisation for delivery. Your goal is to get as many link clicks on your ad as possible, for the least amount of money spent. To begin with, you create three ads within that single ad set. Each ad has its own unique branded image, call-to-action button and URL, which leads to different parts of your website.

After you run your campaign for several days, you review your results by going to the reporting table. You click to tick the box next to the campaign that you want to examine. Then navigate to the Ads tab at the top. When you compare the number of link clicks and the cost per result, you realise that there is one image that helped you achieve the most results for the least amount of money spent. You can then edit your ads and update the two other images to the more successful one.

Note: Editing certain details of your campaign, ad set or ad may restart the learning phase or cause the ad review system to re-review your ad. Learn more about the learning phase.