About Facebook travel ads

Facebook travel ads (previously known as dynamic ads for travel) offer unique solutions that help connect your business with the travellers that you want to reach. These solutions, customised for travel advertisers, enable you to set up and present offers, serve up ads with real-time availability and pricing to people based on where and when they want to go, and more. This section will help you select and learn how to use the right travel ads solutions to meet your advertising goals.

If you are a developer, please visit Meta for Developers to set up travel ads using API documentation. Otherwise, click on a business goal below to learn more about a Meta solution:

• Add a COVID-19 messaging module to your Facebook business Page
• Drive conversions from your site and app visitors (travel ads for retargeting)
• Expand your audience for hotel targeting (travel ads for prospecting)
• Make the most of travel ads (add offers, overlays etc.)
• Learn best practices by travel industry (hotel, airline, OTA, package holiday provider)

Connect with customers and keep them updated on key policy changes and updates by setting up a temporary COVID-19 module for your Facebook business Page.

Travel ads for retargeting allows you to match visitors from your site and app with the properties, flights and destinations that interest them most – dynamically and at scale. These ads pull in availability and pricing from your website and display the most relevant products from your travel catalogue (essentially, the home for your inventory across Meta technologies with a one-off setup). We've specifically designed catalogues to meet the needs of hotel, flight and destination inventory.

Learn how to set up travel ads for retargeting.

Travel ads for prospecting let you easily expand your audience beyond your own site visitors, and dynamically share the inventory from your catalogue that will interest them most. These ads use machine learning to find potential travellers at different stages of their trip planning process, from those who are dreaming of travel but haven't set a destination yet to those who have demonstrated interest in certain places and types of trips already.

Learn how to set up travel ads for prospecting (only available for hotels and destinations).

• Use the general campaign considerations for travel ads guide to get tips for setting up your Meta pixel, catalogue, audiences, creative as well as maximising optimisation and delivery.
• If you run into trouble with setup, visit our travel ads troubleshooting guide for assistance.
• Once you've set up your core campaigns, you can use travel ads to promote your ancillary products, features or tiers, and experiment with different creative options, such as image overlays.
• You can also get support from Meta Business Partners with travel industry expertise to set up your catalogue and feed for travel ads.

For more recommendations specific to your industry, view our best practices for:

• Hotels
• Airlines
• Online travel agencies (OTAs)
• Package holiday providers