Campaign considerations for travel ads

On this page, you'll find a list of tips that are applicable for setting up and running Meta's travel ads solutions. You'll also find specific guidance tailored to the type of inventory you're trying to advertise. See below for links to each guide.

When you are setting up your travel ads, use these best practices to get the most out of your campaign:

• Meta pixel and app events
• Product sets for your catalogue
• Basic audience targeting
• Campaign creative
• Optimisation and delivery

• Hotel advertisers
• Airline advertisers
• Online travel agencies (OTAs)
• Package holiday providers