Know your audience like never before.
Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience.
Demographics overview
See age and gender breakdowns, education levels, job titles, relationship statuses and more.
Find out what people like
Learn about people's interests and hobbies.
Learn about lifestyles
Audience Insights combines relationship status and location to tell you about the types of people interested in your business.



Facebook enabled us to successfully launch our next-generation device by helping us define our target market and tell our story with useful tools, such as video and carousel ads.
Juan Jaramillo
VP of Marketing, Skulpt
Learn more about the people you want to reach with Audience Insights
Additional resources

Take our e-learning course to learn more about using Audience Insights.