Ad objectives

Awareness ads

Reach new audiences and stay top of mind with customers across Facebook, Instagram and Messenger.

Choose your strategy

Choose your strategy

Reach

Reach

Whether you want to increase awareness with a global audience or a local one, use this ad optimisation when you want to reach the maximum number of people who may be interested in your brand.

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Brand awareness

Brand awareness

Use this strategy to increase brand recognition and reach new people likely to be interested in your business.

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Video views

Video views

Use this strategy to tell your brand story and showcase your business to customers likely to be interested with video ads.

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Ready to get started?

Available on desktop and the Ads Manager app.

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