Ad objectives

Engagement ads

Engage with more people across Facebook, Instagram and Messenger. This ad type can help you get more messages, video views, post engagement or event responses.

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Interact with potential customers

Messages

Get messages on Messenger, Instagram or WhatsApp.

Video views

Share videos of your business with people most likely to interact with your posts.

Messages

Messages

Use this ad optimisation to get people to engage with your brand on Messenger, WhatsApp or Instagram.

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Video views

Video views

Get more people to watch your video. Use this objective to combine the power of your engaging video content with Meta's targeting capabilities to get the most plays of your video ad.

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Available on desktop and the Ads Manager app.

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