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Traffic objective
Get more people to your website.
Learn how the traffic objective can help you reach new people and excite your audience.
A campaign designed to bring more people to where you do business.
Traffic campaigns bring more potential customers to wherever you do business. You can use traffic campaigns when you want to educate your audience and get them interested in your business instead of selling to them straight away.
How do traffic campaigns work?
How do I set up an optimal traffic campaign?
We recommend setting your optimisation for ad delivery to link clicks for most traffic campaigns.
If you have the Meta pixel installed on your website, you can optimise for landing page views instead. However, if your Pixel doesn't fire often, use link clicks.
You can use Advantage+ placements1 to easily distribute your ad across Meta platforms and find the placements that work best for your business. If you don't opt in to Advantage+ placements, select six or more placements to give your campaign the best chance at success.
Advantage campaign budget2 is a tool you can use to automatically allocate your budget to the ad sets that are producing the most results for your campaign.
To use Advantage campaign budget, simply set it to "on" during campaign setup.
Download the Traffic guide.
Get Meta's verified best practices for traffic campaigns in this free guide.
How one traffic campaign exceeded expectations.
Suoma ry, a travel business based in Finland, wanted to help people discover in-country travel destinations through their website. They launched a campaign to drive website traffic, which resulted in:
- 1.5 million people reached
- 97% more website sessions, compared to previous year
- More than 100 seconds average time spent on website
