Meta ads

Ad objectives

Set your ad up for success by choosing the right objective for your business goals.

What you'll learn:

What are ad objectives?

Learn how our ad system leverages ad objectives to get you the results that you want.

Choose an objective

Find the ad objective that best fits your business goals.

Choose a campaign objective

Get the results that you want with the right objective.

Meta's ad auction is designed to help your ad get the most results possible for your budget. You will need to tell our auction system what you want to accomplish with your ad. You can do this by choosing the ad objective that best supports your business goal.

Our auction system will look for people across Facebook, Instagram and Messenger who are more likely to take the action related to your ad objective.

Select the right ad objective for your business goals.

Whether your goal is to increase sales of your products, drive more traffic to your website or find new contacts for your business, we have the right ad objective for you:

1An optimisation goal may fall under multiple objectives. For example, video views is available under both awareness and engagement, as video can play many different roles in a marketing campaign. You should select the objective that is most similar to your larger marketing goal.

Ready to get started?

Create ad
Next topic: Budget and schedule

Available on desktop and the Ads Manager app.

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