chevron-down
chevron-down
Meta ads
Setting your ad budget and schedule
Power your ad with a competitive budget and the right schedule to get the results that you want.
What you'll learn:
Why budget and schedule are important
How choosing the right budget and schedule will determine how well your ad performs in our auction.
How to allocate your budget
Choose between the different budget types for your ad for the duration of your advertising campaign.
Budget recommendations
Choose your objective and we'll recommend a competitive budget.
How budget and schedule help determine your ad's success.
When your ad enters an auction, it is served up against other ads trying to reach the same audience. You can give your ad a competitive edge by setting a sufficient budget to use over the course of at least seven days. This allows the system to learn how to better allocate your budget so that it can be shown to people who are more likely to take action.
REMEMBER: The auction system aims to show ads that people will find interesting. An ad that's relevant to a person could win an auction against competitors with higher set budgets
Daily vs lifetime budget
You can set an average daily promotional budget or one fixed budget for your entire campaign. While your advertising budget may vary, your ad should run for at least seven days, so our system has time to learn from its performance.
Define your daily budget
The average amount that you're willing to spend on an ad set or campaign each day. Meta may spend up to 25% over your daily promotional budget to maximise advertising opportunities.
Lifetime budget
The amount that you're willing to spend over the entire run of an ad set or campaign. Your daily spend may fluctuate, but the total will remain within your budget.
Choose your budget strategy.
You can set your advertising budget allocation at the campaign level, or set individual budgets for groups of ads that share the same targeting strategy, known as ad sets.
Select your goal and we'll recommend a budget.
Our best practices are curated based on research on millions of ad campaigns from businesses like yours.
Engagement
Get more messages from potential customers
Objective: Engagement
Location: Messaging apps
Optimisation goal: Conversations
Minimum budget: USD 59.00 1
Duration: At least seven days2
Leads
Request contact information from people
Objective: Leads
Location: Instant forms
Optimisation goal: Leads
Minimum budget: USD 70.00 1
Duration: At least seven days2
Traffic
Get more visitors to my website
Objective: Traffic
Location: Website
Optimisation goal: Landing page views or link clicks
Minimum budget: USD 32.00 1
Duration: At least seven days2
App promotion
Get new app installations
Objective: App promotion
Optimisation goal: App installs
Minimum budget: USD 54.00 1
Duration: At least seven days2
Awareness
Get my ad in front of people in my area
Objective: Awareness
Optimisation goal: Reach
Minimum budget: USD 7.00 1
Duration: At least seven days2
Sales
Get more online sales
Objective: Sales
Location: Website
Performance goal: Maximise number of conversions
Minimum budget: USD 24.001
Duration: At least seven days2
Ready to get started?
Available on desktop and the Ads Manager app.
