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Advantage+ shopping campaigns
Reach higher-intent customers with greater ease and results.
This automated campaign setup uses Meta AI to optimise your targeting, creative, placements and budgets in real time to help drive sales.
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Benefits
Create a single campaign to efficiently connect relevant ads to new and existing shoppers.
Better ad performance
Use machine learning to optimise and deliver your highest-performing ads, with an average +17% improvement in cost per acquisition and a +32% increase in return on ad spend.1
Simplified campaign setup
Save time with a simpler single campaign setup that combines ad sets. Fewer campaign inputs allow automation to maximise outcomes by matching the best combination of your ads to the audience.
More efficiency
Capture attention without added time or guesswork by automating up to 150 creative combinations in one campaign. We'll automatically test and deliver your highest-performing creative across all placements.
Tutorial
Learn how to set up your Advantage+ shopping campaign.
Watch this short video for step-by-step instructions on how to create Advantage+ shopping campaigns directly from Ads Manager.
Read instructions 
Best practices
Five best practices to maximise performance with Meta's ad auction.
Power online sales with our automated campaign setup.
Create an Advantage+ shopping campaign today in Ads Manager.
