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chevron-downBring your business to life with beautiful images.
Whatever your business goals are, a photo ad on Facebook and Instagram is a great way to increase awareness of who you are and what you do. A photo ad gives you a clean, simple format to use with inspiring imagery and engaging copy.
When are photo ads your best option?
When you want to drive people to your site.
In a Facebook study, a series of photo-only ads outperformed other ad formats in driving unique traffic.
When you need to create an ad in minutes.
You can create a photo ad directly from your Facebook Page by publishing and boosting a post with an image.
When you want to raise awareness of products.
If you have a tangible product to promote, a photo ad is a great place to make it pop and stand out in feed.
Learn about the benefits of creating your own ad images in this free Blueprint course.
Follow these best practices for simple and powerful photo ads.
Show people using your product.
Facebook ads often run in people's feed, right next to posts from their family and friends. For ads that feel like a familiar part of someone's social fabric, show images of people benefiting from your product, rather than just the product itself.
Remember less text is more.
Too much copy is distracting and can lead to your ad being shown to fewer people. Images that are uncluttered by text have greater impact, so stick to the most important details.
Have a single focal point.
Ensure that you're only asking people to look at one thing. If you're trying to include too many things in one image, consider using carousel ads or video ads.
Maintain visual consistency.
If you're running multiple ad sets within a single campaign, make sure that all of your images have a consistent theme and tie together visually. People will recognise your ad more easily and stop to see what else you have to say.
Use high resolution images.
You don't have to be a professional photographer to create stunning ads – just pay attention to the size and quality of the media files that you're working with. You can find file size recommendations in the Facebook Ads Guide.
Experiment with visuals.
Play with different images and formats before you commit to a particular ad, and always preview how your ad will look in the wild before you run it. You can do all of this over at the Creative Hub.
Try out your ideas in our creative sandbox – no technical skills needed.
Ready to show your ads to the world? Get details and specs for photo ads.
There's a mini production studio inside your phone.
Your phone is a small but mighty tool. Get tutorials for making thumb-stopping ads on a budget, and see the apps we recommend for creating ads on mobile.
