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chevron-downBuild a brand community
for your business
Many brands today are finding success leveraging digital communities on Meta, whether it be for customer support, product innovation, loyalty and engagement, customer acquisition or retention.
How can building community benefit your business?
Use the "ROI" Framework to design your community.
Community activities can fit under generating more income (R), saving costs and finding operational efficiencies (O), and using insights to drive your business forward (I).
Revenue
Activities to earn:
Increase LTV: Engage your customers to spend more with you.
Brand growth: Turn top customers into brand ambassadors. Use community to attract new customers.
Operations
Activities to grow:
Customer support: Help customers at scale.
Customer success: Deepen product engagement.
Brand affinity: Partner with your community to support causes aligned to your shared values.
Insights
Activities to learn:
R&D: Leverage community for product feedback.
Diversification: Test with your community first by giving exclusive access to new offerings.
See why Instagram and Facebook are the top video platforms for connecting with customers.
Your guide to Community
Learn how to build the right type of community for your business by downloading our Community For Brands guide. Keep in mind the guide is currently only available in English, Arabic, French, German, Indonesian, Portuguese, Spanish and Thai.
Download the guide
