META FORESIGHT

Advertising strategies

Thought-provoking experiments and analytical practices to help planners and strategists get the most from their ad spend, with insight drawn from the world's biggest brands. You've got KPIs, we've got you covered.

The 2022 creative forecast

Explore five creative behaviours driven by cultural shifts that advertisers can leverage to shape breakthrough campaigns.

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Creative effectiveness articles
Channel strategies articles
Measurement articles
Channel strategies articles
Creative effectiveness articlesMeasurement articles

Channel strategies articles

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Research-backed creative recommendations for in-stream ads
Insights
24 August 2021

Research-backed creative recommendations for in-stream ads

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Setting yourself up for marketing success in 2021
Insights
9 December 2020

Setting yourself up for marketing success in 2021

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How media teams can thoughtfully balance liquidity and control
22 July 2020

How media teams can thoughtfully balance liquidity and control

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How five brands balanced campaign relevance and reach
27 May 2020

How five brands balanced campaign relevance and reach

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Build better brand connections with Gen Zers and millennials
14 November 2019

Build better brand connections with Gen Zers and millennials

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Building an organisation that embraces experimentation
30 October 2019

Building an organisation that embraces experimentation

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