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Evolve your Data Strategies
Create reliable data connections to strengthen your advertising.
Learn about the actions that you can take to give your business a competitive edge in today's evolving advertising ecosystem.
How to evolve your data strategies
Install the Meta pixel.
If you are leveraging Conversions API to strengthen your data collection and connections, you must first create and install the Meta pixel that works in parallel to help ensure maximum event reporting.
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1. Set up the Conversions API
Create a more reliable and direct connection between your marketing data and Meta systems in order to optimise your ad targeting, decrease cost per action, and more accurately measure and report campaign results.
Get started 
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2. Act on the latest data privacy regulations.
Governments and tech companies are enacting new policies that may limit the current effectiveness of your ads. Stay informed with the latest news and updates on the actions your business should consider to meet customers’ expectations.
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3. Build better customer relationships.
Transparency builds trust. Help people understand how your business uses their data and how you keep it safe. Empower your customers with choice to define how personalised their experiences will be with your business across digital platforms.
Get started 
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4. Consider additional tools to reach customers.
As the advertising ecosystem evolves, you can incorporate tools that are less reliant on web and in-app actions to expand your reach, connect with customers and grow sales.
Get started
