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An online presence can help you raise awareness for your business, find more customers and increase both online and local sales. Learn more about which Facebook platform is right for your business goals.
How to create an online presence
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1. Choose the right Facebook platform.
When deciding which Facebook platform to use for your business, it helps to know who you want to reach based on demographics, interests or behaviours.
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2. Set up your business account.
Whether you want to build a community, access free tools to connect with your audience or tell your brand story, creating a business account with Facebook is free and easy.
Learn more 
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3. Plan what to share on social media.
Sharing consistently keeps your community engaged. Think about what, when and where you'll share content. And always keep your marketing goals in mind.
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4. Create an online shop.
Meet your shoppers where they are by creating an online storefront to sell products on Facebook or Instagram. You can let people discover, browse and buy without ever leaving the app. Or, if you prefer, you can send them to your website to check out.
3.3x incremental in-store return on ad spend
