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With audience tools, your ads reach the people who are most likely to be interested in the products and services you offer. Learn more about how you can target your ads to find new customers and create personalised and meaningful connections.
How to Target Your Ads
Create an online presence.
Create a Page or a business profile to access tools and products that can help you reach your business goals.
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1. Define your Core Audience.
Ads that are relevant to the people who see them are more personalised and more likely to drive action. With a Core Audience, you can set the parameters for your target audience based on criteria like demographics, location, interests, online behaviours and connections. You can also save an audience you create in Ads Manager for future campaigns.
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2. Reconnect with people who know your business.
Customised Audiences help you reconnect with people who have already shown interest in your business. They may have made a purchase, shown interest in your business online, used your app or visited your website. You can also create a Customised Audience using contact lists that you already have, or create them automatically using the Facebook pixel or SDK.
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3. Reach new people similar to your current customers.
Lookalike Audiences help your ads reach people who are more likely to become new customers. Just create a source audience of people you know and your ads will reach people who share common interests and traits.
42% lift in purchases
62% lift in website product views
