Meta Business Help Centre

Context button overview

Facebook's context button is designed to provide more background and information on the publishers and links that appear in Feed so that people can decide for themselves what to read, trust and share.

The context button appears alongside links shared in Feed. When clicked, the button opens a card showing the publisher's Wikipedia entry, related links, information about how many times the link has been shared on Facebook and where it has been shared, if available.

If we cannot find a Wikipedia entry, then we will not show the Wikipedia module.

Feature availability

This feature is gradually being rolled out to more markets. This information will appear for anyone viewing the content in the available markets, regardless of where the publisher is based. Publishers cannot edit the content that shows up in these modules or turn this feature off.

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Context button