About website purchases with your catalogue ads

We are gradually introducing this feature and it may not be available to you at the moment.

You can use your catalogue to create ads that are personalised for shoppers straight from your Facebook Page. Instead of manually uploading images for each of your products, you can create one campaign for everything in your catalogue. Whenever a shopper expresses interest in an item from your catalogue, Facebook will dynamically generate an ad for that person and deliver it automatically on mobile, tablet and desktop.

• Personalised: Automatically delivers relevant content and creative to consumers based on their behaviours and interests.
• Manage all your ads from your Page: Create and post ads to Facebook and Instagram all in one place.

For example, Jasper's Market has a catalogue of all their fruit-themed T-shirts, mugs and notebooks. Choosing an ad that dynamically uses their catalogue shows people a personalised set of these products, based on the interests and intents they have expressed in the past. Shoppers clicking on the product image will be taken directly to the product Page, where they can view product details and purchase the product. You can edit this destination link in your Catalogue Manager. Shoppers who want to browse all of the products on the Jasper's Market website can click on the website link after clicking through all the images in the ad.

Website purchases with your catalogue ads are dynamic. Different users may see different versions of your ad, depending on which of your products they have expressed interest in. If you want to choose a different goal, you'll need to make a different kind of ad from your Page.