Meta Business Help Centre

Add an Instagram account to your Meta Business Account in Business Manager

The Meta business account, sometimes called a Business Manager account, is being renamed to business portfolio. This change will appear gradually across Meta technologies.

Add an Instagram account to your business portfolio in Meta Business Manager. Then associate them to ad accounts or partners that are also in your portfolio. Like other business assets you add to your business portfolio, you can assign access to Instagram accounts in Business settings.

Before you begin

  • To add an Instagram account to your business portfolio in Business Manager, that account must be a professional account on Instagram and you must have the username and password for that account.
  • The Instagram professional account you're trying to add can't be part of another business portfolio. An Instagram professional account can only be claimed by one business portfolio.
  • Only people with full control of the business portfolio can add Instagram professional accounts to the portfolio.
  • If your Instagram professional account is linked to a Facebook Page, you should add both your Facebook Page and Instagram professional account to the same portfolio. Learn how to add a Page to your business portfolio.

To associate an ad account with an Instagram professional account, the ad account and Instagram professional account must already be in the same business portfolio. You can't associate ad accounts to Instagram professional accounts in a different business portfolio.

Add an Instagram account to your business portfolio

To add an Instagram account to your business portfolio in Business Manager:

  1. Go to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Click the blue Add button.
  5. Click Connect your Instagram account
  6. Enter your Instagram username and password. Note: We may send you a security code to the email address or phone number associated with the account to verify your identity.

You'll have the option to select the ad accounts and Pages that you'd like to assign on the next screen. Click Finish. You can also click the X to skip this step.

Connect your ad account to the Instagram account

To connect your ad account to the Instagram account:

  1. Go to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Select the Instagram account.
  5. Click Connected assets.
  6. Click Add assets.
  7. Select an ad account.
  8. Click Add.

Add people to your Instagram account

Once you've added an Instagram account to your business portfolio, you can add people and assign them permissions to carry out certain tasks, such as create and manage content, manage community activity and view insights.

To add people to your Instagram account:

  1. Go to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Click Add people.
  5. Select a person from the column on the left-hand column. Then, toggle on the tasks that you want to grant permissions for. A blue toggle means it's on, and grey means it's off.
  6. Click Assign.

You've now added and assigned permissions for your Instagram professional account.

Learn more

PermalinkShare
Was this information helpful?

More in this section: MANAGEMENT TOOLS

About accountsAbout business asset groupsAbout advertising on behalf of another business
Add ad accountsAdd PagesAdd appsAdd Instagram accountsAdvertise on behalf of another business
Create a line of businessCreate a business asset group
Request access to a PageAdd people to PagesRemove PagesRemove someone's access to a PageDeactivate ad accountsBest practices for Page ownership
Troubleshoot ad account creation issues

MANAGEMENT TOOLS |

Accounts

Back to Home