About event ads

Facebook events give your in-person and virtual events a presence on Facebook. Businesses can use events for comedy shows, sporting events, tours, trade shows, fundraisers and more. After you've created an event, you can promote it with an event ad to drive attendance and increase ticket sales.

You can use event ads to:

• Increase awareness of your event. Create an event ad so your audience can learn about your upcoming event.
• Get RSVPs on Facebook. Encourage people to respond to your event so they receive updates and reminders.
• Sell more tickets. Reach people who may be interested in your event or people who have expressed interest or attended similar events in the past.

You can create an event ad in Meta Ads Manager or you can boost an event directly from your Facebook Page.