How to bulk upload and import ads in Meta Ads Manager

You can bulk import ads to Meta Ads Manager by uploading an Excel spreadsheet with campaign, ad set and ad information. This feature is only available on desktop. Using Excel, you can complete a template to upload new ads or export your existing ad details as a spreadsheet. Ads Manager also gives you the option to bulk import images.

Importing ad and campaign information is a great way to speed up campaign management and bulk upload data. This feature is ideal for advertisers who manage many objects and need to run a large number of ads, as well as advertisers who prefer to edit their ads in Excel, rather than on the platform.

You can also export ads – learn more about exporting ads.

What is supported:

• ~2 MB file limit
• List of available columns

For example, if you would like to test multiple images with the same ad copy, you can choose to import ads using an Excel template. The template is an Excel spreadsheet that lists the available columns, making it easy to input your data and upload it to Ads Manager. It can be time consuming to publish 100 ads, each with their own individual media file. Importing ads allows you to fill the spreadsheet with the content you want to publish, instead of creating and publishing each ad individually. When your spreadsheet is ready, you can upload it and publish all ads at once.

• How to import ads
• About exporting ads
• How to export ads
• Columns in the import/export template in Ads Manager