About video ads

Video ads allow you to show off your product, service or brand using a video. You can create video ads from Meta Ads Manager or boost a post that includes a video from your Facebook Page.

You can use video ads to:

• Show off your product, service or brand in new ways. Use a video to show unique features or tell your brand story.
• Capture attention quickly. Create videos and feature your products or brand message early to captivate your audience and keep them engaged.
• Deliver a single message. Convey a clear, simple message that makes people take action, such as buying a specific product or visiting your website.

You can create video ads using multiple objectives. Video ads appear in multiple placements across Facebook, Messenger, Instagram, Meta Audience Network and support a variety of aspect ratios depending on the placement. Different placements allow different video lengths, although shorter videos are usually more engaging on mobile devices. When you create video ads, you can upload your own video or create a video from images using our video creation tools.

Note that you can use the same video with multiple placements and ratios by using the asset customisation feature in Ads Manager.

• Create a video ad from Meta Ads Manager
• Tips for better mobile video
• Troubleshoot video ad uploads