Meta Business Help Centre

Create a shop and Shops ads in Ads Manager for Shopify sellers

The website and shop conversion location is currently only available to US advertisers selecting an audience in the US.

If you’re a Shopify seller, you can easily create shops on Facebook and Instagram to showcase products from your Shopify website and allow customers to checkout directly on Facebook and Instagram. Setting up a shop is free and only takes a few minutes.

Once your shop is ready, you’ll be eligible to run ads using the Website and shop conversion location, also known as Shops ads. This can help you increase conversion by automatically sending potential customers to either your website or shop, depending on where we think they're most likely to make a purchase.

Our tests show that campaigns using the Website and shop conversion location outperformed website-only campaigns with a cost per action and return on ad spend improvement of 20% on average.

Before you begin

Create a Facebook and Instagram shop as a Shopify seller

To create a Facebook or Instagram shop with onsite checkout enabled, download the Facebook and Instagram app in the Shopify app store.

Once your shop has been created:

  • Automatic product syncing: Products from your website will automatically sync to your shop so that people can browse your products and make purchases seamlessly on Facebook or Instagram. Continue to manage products as usual on Shopify and we’ll take care of the rest.
  • Manage orders and payouts as usual through Shopify: Orders placed through your shop will be automatically synced to Shopify. You’ll continue to manage orders and payouts as usual through Shopify.
  • No additional charges from Meta: If you use Shopify Payments, Shopify will charge you fees directly. There are no additional charges from Meta.
  • Flexible return policies: Choose a return window that works best for your business and update these settings in the Facebook and Instagram app on the Shopify app store.
  • Customer email opt-in: Customers can sign up for your marketing emails at checkout and on your home page. You can also set up a discount to encourage sign-ups. Manage these settings in the Facebook and Instagram app on the Shopify app store.

Learn how to create a Shops ads campaign in Ads Manager. If you can't see the website and shop conversion location, note that your shop using checkout on Facebook or Instagram may take up to three working days to publish. You can check your progress in the Shopify Meta app.

Streamlined shop setup when creating Shops ads in Ads Manager

Some Shopify sellers are eligible for a streamlined shop setup experience when publishing a Shops ad campaign in Ads Manager. When you click Publish, you agree to enable checkout for your shop and to connect it with your Shopify website.

Once your shop is ready and the ad has been reviewed, you will be notified and the campaign will be live.

If you fall into these categories and see the Website and shop option in Ads Manager, you’re eligible for this experience.

  • If your Facebook and Instagram shop is live but does not have onsite checkout enabled: When you publish the Shops ads campaign, your shop will be upgraded to enable onsite checkout.
  • If your Facebook and Instagram shop is live but isn’t directly synced with your Shopify website: When you publish the Shops ads campaign, your shop will be upgraded to enable onsite checkout and will connect to your Shopify website. Products and collections from your Shopify website will sync in real time to your shop. Some existing shop customisations, product collections and product tags in your existing Facebook and Instagram shop may be reset.
    • Your Shopify website will be indicated next to the Publish button.
  • If you don’t have a Facebook and Instagram shop, but publish ads with traffic to your Shopify website: When you publish the Shops ads campaign, you agree to create a shop with onsite checkout on the selected Facebook and Instagram. This shop will be connected to your Shopify website, so products and collections from Shopify will sync in real time to your shop.
    • Your Shopify website will be indicated next to the Publish button.

Note: Your use of shops with checkout on Facebook and Instagram is governed by the Seller Agreement, including the Onsite Checkout Payments Features Terms and Conditions, among other applicable terms and policies.

Learn more

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More in this section: Create ads from Ad Manager

About Shops ads
Create a campaign using Shops adsHow to copy an existing ad set and add Shops ads Check which identity is connected to your shopCheck which catalogue is connected to your shopBest practices for Shops ads
Tips for using your Meta pixel in ads for your shopHow to find the source of pixel duplication manuallyHow to fix pixel duplication when using Shopify for your Facebook or Instagram shop
Measure Shops ads performance in third-party toolsUnderstand your ads reporting when using Shops adsAbout third-party marketing tags for measuring Shops performance in your third-party reporting toolConnect third-party marketing tags in Commerce Manager to include Shops performance in your third-party reporting tool
Ad formats which support Shops adsDestinations which support Shops adsWhy your Shops ad has been changed to website-only

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