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Customise columns in Meta Ads Manager

By customising columns in Meta Ads Manager, you can view specific data and learn if your campaigns are helping you meet your business goals. For example, if you want more people to view your video ad, you can customise the columns to show how many people watched your video.

  1. Click Campaigns, Ad sets or Ads depending on what you want to update.
  2. Click the Columns drop-down and then select Customise columns.
  3. Select the columns that you want to see. If you want to save this customisation to use again later, tick the box that says Save as preset.
  4. Click Apply.

To use a saved preset later, click Columns and then select it from the Column presets section.

Categories of metrics in Ads Manager

  • Performance: Can be customised further to include metrics such as results, reach, frequency and impressions.
  • Engagement: Can be customised further to show more metrics categories such as Page post, messaging, media, clicks and awareness.
  • Conversions: Can be customised further to include metrics such as website conversions, website purchases, cost per website conversion, mobile app installs and mobile app purchases.
  • Settings: Can be customised further to include metrics such as start date, end date, ad set name, ad ID, delivery, bid and objective
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