About automotive inventory ads

Automotive inventory ads are a catalogue-based solution for automotive businesses, using Meta's AI to help in-market shoppers find their next vehicle. Automotive inventory ads use information from your vehicle inventory catalogue, the Meta pixel (on your website) and people's engagement on Meta to show the right vehicles to the right people.

Automotive inventory ads allow automotive businesses to upload their entire catalogue of vehicle inventory with relevant details, such as make, model and year, then show the most compelling inventory and features to the right audiences. Automotive inventory ads drive shoppers to a website or to an on-Facebook vehicle detail page.

Note: If you're using Meta Advantage+ catalogue ads with an e-commerce product catalogue and Meta pixel setup to promote your vehicles, we highly recommend using automotive inventory ads, which are optimised to reach and retarget in-market car buyers.

Automotive inventory ads allow manufacturers and dealers to upload their entire catalogue of vehicle inventory with relevant details such as make, model and year, and then show the most compelling inventory and features to the right audiences. You can drive automotive inventory ads to a lead submission form, a website or an on-Facebook vehicle detail page.

With a single integration, your most relevant vehicles are shown to potential car buyers – allowing you to focus on closing the sale.

• Convenient one-off setup. Automotive inventory ads are automatic, efficient and adaptable – you only have to set up your campaign once to promote all of your inventory, without having to create each ad separately.
• Deliver ads to people who want to see them. With automotive inventory ads, you can automatically serve up ads with real-time availability and pricing to people based on vehicles that they show intent to purchase.
• Reach people across devices. Your ads will appear on web and mobile, regardless of the device they originally used to see your product.
• Remove the friction of slow mobile page load times. When you use automotive inventory ads with an on-Facebook destination, you will drive shoppers directly to a mobile-optimised vehicle detail page with the relevant information they need.
• Your campaigns are always on. Your campaigns are automatically set to reach people with the right inventory at the right time, based on the actions that they take on your website or app.