About ads in Marketplace

Facebook Marketplace is a place to discover and purchase items, but listing an item for sale isn't the same as creating a paid ad to appear when people shop on Marketplace. You can help your business reach more people where they're shopping when you create an ad for Marketplace.

Here's what it means to advertise on Marketplace:

• You'll use the Meta Ads Manager tool to design and create your ad. You'll set your own budget for your ads.
• Then you'll select your ad placement. We recommend that you choose Meta Advantage+ placements for your ad, which allows it to appear on Marketplace, if it's compatible with your settings and all other compatible placements on Facebook, Messenger, Instagram and Meta Audience Network.
• People can see your ad when they use the Facebook app on their phones to shop on Marketplace. Your ad appears with other relevant products and services on Marketplace, so customers interested in your business can click to your website, app or view details in Marketplace for more information.

Ads in Marketplace will display a Sponsored label. Here's an example of how an ad appears on Marketplace:

Ads in Marketplace will also appear in Feed. It's not currently possible for an ad to only appear in Marketplace.

All ads in Marketplace must comply with our Advertising Standards.