About payouts

Creators can use Meta's monetisation tools to earn money. You can then receive your earnings on a payout schedule.

The Meta for Creators programme includes:

• Stars
• Ads on Reels
• Reels Play Bonuses
• Subscriptions
• In-stream ads

Instagram for creators features:

• Reels Play Bonuses
• Gifts
• Badges
• Subscriptions
• Branded content (for projects on the creator marketplace that state "paid to payout account" only).

To be eligible, you must comply with our Partner Monetisation Policies and Content Monetisation Policies (or our Instagram Partner Monetisation Policies and Content Monetisation Policies).

In order to start earning and receive payouts, you'll need to set up your Facebook payout account or set up your Instagram payout account. You can view and manage your earnings and payouts in the Payouts area of Meta Business Suite, on your Facebook Page and on Instagram.

• View payouts in Meta Business Suite and on Facebook
• Assign the role of payout account admin
• Update your payment information
• Update company name and tax ID number
• Payout dates by product
• About Instagram payouts
• Facebook payout support