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Meta Business Help Centre
Set up your Facebook business Page
After you create your Page, use its free features to start connecting with new and existing customers and Page fans.
What you need when you create a Page
- A personal Facebook profile: To create a Page, you need a profile. Information from your personal Facebook profile won't appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
- Category: Select a category for your Page. The category that you choose will provide unique features for your business.
- Information about your business: To get the most out of your Page, add details about your company or organisation, such as address, areas serviced, email address, phone number, website, hours, story, images and more. Have this information ready to go when you create your Page.
- Goals you'd like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure that you're taking advantage of your Page's unique features.
- Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach and information about demographics. Learn more about how to leverage insights.
- Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, post often, include contact details and other information and use Page Insights.
What to set up
- Note: In response to COVID-19, businesses can announce temporary service changes on their Facebook Page and in searches on Facebook. Learn more.
- Visuals: Start by giving your Page a profile picture and a cover photo to represent your business.
- Description: Add a short description to your Page so that visitors know what kind of services your business offers. Keep your description brief (one to two sentences).
- Contact info: Add a phone number, website and email address. People who visit your Page can access this information to get in touch with you.
- Location hours: If your business or organisation has a physical location, add an address and business hours so that people know where and when to visit you.
- More categories: You can select up to two more relevant categories to help potential customers discover your Page.
- About: Let people know what your business is all about. In the About section, you can add a story to your Page. Stories can include things such as when you founded your business, what you specialise in, your mission and much more.
Learn more
