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Meta Business Help Centre
About advertising from your Facebook Page
Advertising from your Facebook Page can help you reach people who care about your business, product or service. You can boost a post, promote an event, get leads or even encourage people to shop on your website. There are many different ad types, and the first step is choosing the ad that supports your business goal.
Use the table below to see which ad type best matches your business goal.
Note: Some ad types may not be available based on your Page. For example, if you don't have an event on your Page, the boost event ad type won't be available.
| Ad type | Your business goal is to... |
|---|---|
| Promote your Page | Increase people's awareness of your business or service and get Page likes. |
| Promote your business locally | Reach people near your business or a specific city. |
| Boost post | Reach people who are more likely to be interested in your Page and engage with your post. Boosting a post can help you get more messages, video views, leads or calls. |
| Boost an event | Generate interest in an upcoming event and encourage attendance. |
| Get more website visitors | Send people to a specific URL, such as your website's home page or a blog post. |
| Promote your app | Encourage people to download your business's app. |
| Get more leads | Find people interested in your business or product and ask them to share their contact info. |
| Get more website purchases | Encourage people to purchase your product or service online. |
| Get more vehicle sales | Promote your vehicle inventory to in-market shoppers. |
