Best practices for cost-effective ad creative on Meta technologies

You don't need a large budget or professional training to make creative Meta ads (i.e. ads on Facebook, Instagram and other Meta technologies) that draw attention. Many large and small advertisers are finding success with simple, eye-catching creative.

• If you think your image ads could be more effective, try these tips for creating ads with a single point of focus. Small changes can increase your chances of grabbing people's attention.

• If video production is too expensive, try carousel ads. The carousel format lets you show two or more images and/or videos, headlines and links or calls to action in a single ad. People scroll through the carousel cards by swiping on mobile phones or tablets or clicking arrows on a computer screen.

• If you don't have much equipment, use your phone. Mobile studio shares inspiration, app suggestions and ideas from advertisers who make captivating ads with their phones.

  Creative platform partners are third-party businesses that work with Meta to help you create or improve your video ads. This is a cost-effective way to trim longer videos.

• If you want to add movement, try GIFs, cinemagraphs and boomerangs to grab attention in Feed.

• If you have stale content, rejuvenate it with apps. Create compelling short ads with images you already have, text and licensed music overlays with apps such as Ripl and Videoshop.

  Use automated captions to engage people who browse Facebook Feed with sound off. Add motion to copy using the Legend app.

• If you want to build better mobile video ads, try Meta Creative Hub. Creative Hub allows your team to mock up ad designs together. You can experiment with different formats and placements. You can also preview ads as they'll appear on mobile devices within Feed, which helps prevent display issues.