About Automated Ads

Automated Ads takes the guesswork out of Facebook advertising. You'll tell us what is most important for your business and Automated Ads will recommend personalised ads for you. Over time, Automated Ads learns what may perform best and will make improvements and suggestions.

Automated Ads can help you accomplish different business goals, such as getting people to visit your website or getting more leads. Once you've identified your goal, Automated Ads will help you create and manage your ads in the following ways:

• Multiple versions of your ad: Create up to six different versions of your ad. We'll suggest call-to-action buttons, text and other creative details based on information from your Page. Once your ad has been active for some time, we'll automatically show the best-performing version.
• Tailored audience suggestions: We'll provide some audience options based on information from your Page. We may also provide an automatic audience option that is customised to your business. Facebook creates and improves your automatic audience from a combination of details, such as people near your business location or people who have interests related to your Page.
• Recommended budget that generates results: We'll recommend a budget most likely to get you results based on your goal. You can also provide your own budget and we'll share the estimated results that you can expect.
• Timely notifications about your ads: You'll receive notifications to help you understand how your ads are performing and ways to improve. These may include suggested changes such as refreshing an image or letting you know when your ad starts generating results (e.g. a lead or sale).