Introduction to guidelines for Facebook publishers and creators

Facebook's Publisher and Creator Guidelines are designed to provide an overview of how content appears on Facebook:

• How content ranking works
• The values it operates by
• The policies it enforces
• The signals we look for when ranking content
• The tools Facebook offers to help your content reach the right audience

We'll outline actionable strategies in the articles below with tips, including what to do and what not to do to best follow these guidelines when creating and posting content on Facebook. We value people's direct feedback, high-quality content and safe communities. We will also provide guidance on how to post in accordance with those values.

1. Responding to people's direct feedback: We've made it a priority to value direct feedback from Facebook users. What we have heard is that people on Facebook value engaging, original and intentional content.
2. Incentivising creators to invest in high-quality content: We've also made it a priority to value authentic, genuine content made by creators and publishers. We've put that value into action by giving them more opportunities to make and share high-quality content.
3. Fostering a safe community: We want to reflect the diversity of our community in a safe, respectful environment, which is why all publishers and creators should follow Facebook's Community Standards.

• How Facebook distributes content
• Facebook Content Distribution Guidelines: Responding to people's direct feedback
• Facebook Content Distribution Guidelines: Incentivising creators to invest in high-quality content
• Facebook Content Distribution Guidelines: Fostering a safer community